Collect data across all your digital channels thanks to gamification

During this demo, we'll show you how to:

  • Create contests, quizzes, tests, surveys and other animated games;

  • Publish them simultaneously on all your digital channels;

  • Collect data on your prospects or clients through those games;

  • View your campaign statistics and measure their performance.

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Find out how to leverage gamification as part of your marketing strategy

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Create

Select from over 50 formats and customise your campaign, no technical skills required. 

Publish

Publish your campaign on your websites, mobile apps, social networks or dedicated minisite.

Collect

Run GDPR-compliant data collection campaigns thanks to a set of dedicated features.

Connect

Visualise your campaigns statistics and send your data to your CRM, DMP, email, automation tool, etc.

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The game as a way to collect data and acquire leads  

Qualifio is the SaaS platform used daily by 400+ media, brands and agencies. They create and publish games on their channels to collect data and better know their audiences. 
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Qualifio has transformed the way we interact with our audiences. Our teams create campaigns in minutes, which provide us with quality data directly pushed into our CRM. Last year, we collected 100,000+ segmented profiles within 20 of our brands.

Jérôme Camurani Personalised Consumer Experience Manager @NESTLE

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Today, the conversion rate of our Qualifio contests lies between 5-10%. That means that out of 25,000 unique participations we get 1,200-2,500 new print magazine subscribers. In total, for all our brands, Qualifio represents around 45% of our leads generated.

Johannes Orskov Digital Lead Specialist
@BONNIER PUBLICATIONS

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The editorial games allow us to multiply interactions but also to increase the number of page views on our website. Since the implementation of Qualifio, our traffic on the "contests & games" website section has increased considerably. Today, it generates 40% of our total traffic.

Louise Visine Digital Product Manager @GULLI

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